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Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi
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How to Categorize Your Experiments
The first step is really to recategorize all the experiments you've done in the past, right? So essentially you will end up with let's say eight or ten or fifteen categories and you want to have sufficient number of tests per category. The next one would be to see within each experiment what was your best LTV change of the best variant of this experiment. And it might be the case that the category is actually promising but you're just not doing a good job with coming up with some good variants. What to do there? It's rather boils down to the impact of the category honestly.
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