What’s the difference between good and average copywriting? 

On today’s episode, host Mark de Grasse sits down with Yogev Almog, a copywriting expert with Wellspring Media. We all know copywriting is an essential element of digital marketing. The good news is you don’t have to be formal or funny to be memorable. Just make your writing clear and concise, and you’ll automatically inspire bold actions and evoke strong emotions. 

Remember, your copy is a reflection of who you are. So, if you truly want your writing to be more persuasive, add a dash of your personality to it.

Listen in to learn Yogev’s 5-Part Copywriting Framework and what you can do to add more personality to your copy. 

IN THIS EPISODE, YOU’LL LEARN:

• The importance of copywriting in digital marketing
• How to add personality to your marketing copy
• Why you need to be super specific with your messaging
• The 3 Cs of compelling copywriting
• The role of emotion in copywriting and marketing
• How to use copywriting to stand out in a saturated market
• Yogev’s 5-Part Copywriting Framework 
• Tips on how to improve your copy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Wearewellspringmedia.com
• Connect with Yogev via Instagram

OUR PARTNERS:

• 7 Levels of Scale Workbook
• Find out your Leadership Trust Score at Ready to Lead.
• Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics