Regulating 'finfluencers' is a slippery slope
Daybreak
00:00
The Rise of Financial Influencers in India
Parimal Ade, a registered SEBIE research analyst, says that currently the regulations most needed are guidelines on paid promotions, paid partnerships and advertisements. He does have a point. After all, let us not forget that financial influencers, whether registered or not, are still helping improve the country's almost dismal state of financial literacy. But does SEBIE have the bandwidth to regulate all of them? Will it be able to enforce all these guidelines? Until then, maybe take their advice with a pinch of salt.
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