Navigating Identity and Personal Branding

Naomi Klein, activist and bestselling author, joins Offline to talk about her new book, Doppelganger, and the woman who inspired it, anti-vax crusader Naomi Wolf. The two are often mistaken for each other, and in Doppelganger Klein wades into the confusion to tell a broader story about the morass of the internet today. She and Jon talk about what it means to build a personal brand in the attention economy, how the pandemic fractured our collective sense of reality, and whether the internet is a good place to build a populist movement. Plus, Max is back from the dead! He and Jon break down Biden’s new executive order on AI and exchange tips on how to have more productive conversations about the destruction in Gaza.

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