i think every one who listens to the show knows that tim is the only host who keeps a list of last calls ready to go at all times. I i did have an experience when i was on boarding in my new company where i realized a fellow co worker and i got into such an intense discussion that my my new manager and another new hire just kind of stopped and watched us a geek out about a podcast and podcas trivia. Yo, anyay, my last call is for mo. No, it's not for mo. It's actually something i found me, but i think it wodnt be go too unless you probably are to know the stuff.
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!
For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.