Fintech Insider Podcast by 11:FS cover image

706. Focus: What's stopping Super Apps from succeeding outside Asia?

Fintech Insider Podcast by 11:FS

00:00

Is It a Shredder Opportunity?

I would mainly name the Middle East and Africa. I think that there was, again, a digital transformation curve and a evolutionary process that was happening in these markets. And we let's not also forget a very willful and diligent approach from the government and regulators to make this happen as well. We've had a brilliant experience that I would like to share with in launching our card and money app initially that became then a super app, which is the yellow super app and card now, Visa card. The story is scalable. We are scaling this now to UE and from there to more populist markets like Pakistan, which will be launching later on this quarter. Fascinating.

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