The Importance of Benefits, Use Cases, and Positioning in Creating a High Converting Landing Page

As always, thanks for being a listener of the show. For today's episode, I talk about all things landing pages.

(0:20) intro

(1:25) all about the headline

(4:45) hero elements

(5:31) amplify the pain (the problem)

(7:06) the big reveal (the solution)

(8:07) social proof (if you got it, flaunt it)

(8:50) don't just tell, show

(9:47) benefits first, features last

(10:47) use cases / case studies

(11:30) positioning aka "picking a fight"

(12:48) pricing

(14:02) repeat call to action

(15:01) remind me later (unique)

(16:28) wrapping up

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