78 - Market the Way You Buy | The Marketing Millennials with Daniel Murray
GTM Live
00:00
Is Your Brand Searches Doing So Well?
People give credit, give way too much credit to both organic and paid search. Gog is an intent channel. Face bookin linkton or not. And so it's about understanding whether or not it's an awareness or intent channel. Do things in an awareness channel that are based on awareness and education, inconsideration,. and measuring it appropriately on those typesof metrics.
Transcript
Play full episode
