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Matthew Drinkwater: Redefining Fashion Through Digital Disruption

Tech Powered Luxury

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How Immersive Technologies Can Change the Fashion Industry

We're always looking to partner with anyone who has something which is pushing the boundaries of what's been done. I think typically three to five years from full commercialization is where many of our projects sit. Our most famous project was working with Lucasfilm and Industrial Light and Magic in 2018 we used immersive technologies to bring a digital layer to a physical experience at London Fashion Week. We are very open to taking risks and building something that might not be perfect in ways that perhaps more established partners wouldn't be.

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