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Introduction
Exploring Kellogg's innovative marketing campaign promoting cereal as a dinner option, focusing on affordability and convenience for busy families. The chapter discusses the history of breakfast cereal, the trend of having cereal for dinner, and Kellogg's CEO advocating for the cost-effective appeal of this unconventional meal choice.
For decades, breakfast cereal has been a cornerstone of American mornings, served in homes and schools across the country as the highly regarded “most important meal of the day.” Cereal is often marketed as heart-healthy and full of vitamins, but cereal companies have a long track record of deceptive marketing practices, including making healthwashing claims and preying on innocent children.
On this episode of The Model Health Show, you’re going to learn the truth about the cereal industry, including their misleading marketing tactics and a decade-by-decade rundown of cereal’s strange origins. You’ll hear the weird reason why cereal was created, and how it became popularized in American culture. You’re also going to learn about the ways that modern-day cereal impacts your health and your children’s health. You’ll discover the downsides of consuming excess sugar, food dyes, and pesticides. Most importantly, you’ll learn about better alternatives to breakfast cereal, including the importance of a whole foods diet, and what to eat for better metabolic health and more energy. I hope you enjoy this episode on the strange history of breakfast cereal!
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