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Episode 258: Prof. Meir Statman: Financial Decisions for Normal People

The Rational Reminder Podcast

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The Third Generation of Behavior Finance

The third generation of behavioral finance is to see people as whole person and really have not just financial well being do I have enough money for retirement but really life well being. So normal investors want things like supporting a family like raising children like finding satisfying work and well paying work. They also want health they want to be true to their values, he says.

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