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Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals
IT Visionaries
We've Only Been Building Sopor for Ourself
We always built the first version of any piece of sofware we make just for us. No perspective features that we think maybe converts a little better for some people who aren't us. That means we put out an opinionated piece of soffe. It does a bunch of things that peopleha never even thought that they wanted or needed. Like anyone who signs up for our emal product at hay dot com. Well probably never have thought about the fact that having a screener, having a way to prevent anyone who has your emal address from being able to invade your attention on their schedule and even cause a notification. We were building base camp for ourselves. We ere building
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