We looked at the number of times that people check email during the day and that averages about 77 times a day. If we looked at the extremes of that measure, we found one person checked at something like 356 times aday. So we do have extreme individuals that we find in our data. And we're gonna, I want to dive a lot more into sort of the role that technology plays in a lot of this. But before we get there, let's sort of do a little bit of defining because we're using this word attention already.

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