6min chapter

Free Time with Jenny Blake cover image

251: Simply Put—Reducing Friction on Sales Pages and in Business Communication with Ben Guttmann

Free Time with Jenny Blake

CHAPTER

Reducing Friction in Sales Pages and Business Communication

This chapter discusses the importance of reducing friction in sales pages and business communication, highlighting the correlation between brevity and reducing friction. It addresses the decreasing attention span of people and its impact on book sales and communication strategies, emphasizing the need for conscious and humble communication.

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