How DataAI Can Help You Accelerate Competitive Advantages

Halo, Destiny, Hearthstone, Warcraft, Fable, Mass Effect, Shadowrun. What do all these classic series have in common? They've all been improved thanks to the UX research and tactics by John Hopson and the talented teams he has worked on. When Deconstructor of Fun Slack member Hopson shared the release of his book - The Secret Science of Fun - I loaded it up on audible and was blown away. It is filled with pragmatic, no nonsense, hands on advice on how to use the art of user experience research to improve you games with budgets ranging from monumental to microscopic. Ethan and John go deep on what UX research is, how it is best integrated into your game's development, and how the true art of UX research is when to be scientific, and when to be science-ish.

If you enjoy this podcast, you'll love the audiobook of The Secret Science of Fun which you can get on Audible.