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7min chapter
6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt
Marketing Against The Grain
Aligning Marketing Goals and CEO's Vision
This chapter discusses the importance of aligning marketing goals with the CEO's vision and growth goals. It covers the challenges of marketing in the measurement space and the need for differentiation in a crowded market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode