Data Warehousing, Extracting Insights from Data Blending, Segmenting iOS Users, and more with Dan LeBlanc @ Daasity
Conversion Tracking Playbook
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How to Optimize for a One-Time Purchase and a Subscription Purchase
LOR works with a lot of the subscription brands that we work with. If they're using LOR's Facebook tracking just as an example, and we do those with Google ads as well,. Not every platform supports this, but you have your primary purchase event and then you have a subscription event. The value for that is going to be X percent higher than just a one-time purchase event.
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