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3min chapter
Dan Pink: Why collaboration is the key to being persuasive
Design Better
How to Have Two Less Conversations About How and Two More About Why
The purpose, whether it's capital P or small P, is a pretty important motivator. So instead of saying, here's how you make that sales presentation, you say, okay, here's why we're making that sales presentation. Another thing is to talk like a human being in all of your materials,. Like I see things like describe what companies do or what their mission is and it's gobbledygook.
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