Is There a Brand Development Opportunity?

Leaders have a responsibility to appreciate and understand the company brand that they're connected to. If they're posting stuff that is conflicting with the other leaders, then that's not only confusing for their own teams underneath them but as you say new talent can come along. One of the challenges writing with consistency without sounding boring getting creative without sounding off brand,. having confidence that what I'm going to write will drive engagement and writing faster and more efficiently.