The Importance of Culture in a Strong Girls Coach

Jacqueline: I've always thought about what I think may have been a false dichotomy now between two types of coaches. The coach who just wants to coach and then the person who would probably gravitate towards working under an umbrella that is the marketing vehicle. So, we kind of move people up our ladder and then select who we think would be a great fit for becoming a strong girls coach. But that's not to say that we don't coach other people with their own brand.