Is Your Product Creating a Great Business Outcome?

If something's like really great and reducing pain or ideally increasing happiness on the customer side but doesn't really drive a business outcome you want to refrain from doing it. Another approach is something that again works with the son and team in the past is we kind of dubbed it emotional solution airing as a framework. So think about it as like emotional lead stack ranking, or prioritization. And when you want to stack rank them the idea is to hold on for a sec to this notion of the classic prioritization - let's see how hard it is to build or how much value it's going to add then decide.