How to Remove Friction and Create Juicy Juicy Content

Make sure you have your message nailed down above anything else and then you can start including that production value. I actually want to share a little quick story when we were in Orlando one of these events. One of our clients was there and we had no plans of recording anything in that event. We're like let's just record on the GoPro and you guys as Mike goes they'll do is we'll grab both iPhones, set the voice recording boom and we put them out there. Nobody complained nobody complained so anyways remove the friction go record with what you have right now there we go.