Bill Carse-Mone's Accessibility

I think there's been a lot of conversation when it comes to wine being more accessible. How does Bill Carse-Mone fit into that? Are we making wine too accessible or is champagne supposed to be more of a luxury? What's your opinion on that? Well, you know, I don't know whether we don't control all the parts in your question. But there's certainly no intention on our path to be inaccessible.