Our culture has become so fame obsessed that we sometimes look at the simple existence of somebody else being famous as them being trustworthy. And that here is where you got to be a little bit careful. Do not make that experience. Sometimes fame is based on accomplishment, on true expertise, on demonstrated experience and skill and achievement on a level that would say, okay this is somebody actually that it does make sense to trust. But if it's simply the fact that they have become really well known or famous based on what they're saying and not something more substantial, question that as a legitimate source of proof. The final type of proof that is super effective for us to actually believe, get that 3%

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