The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

436: Selling Services to PE Firms with Aimably’s Founder and Stanford Grad, Claire Milligan

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Strategies for Effective Client Acquisition through Specialized Channels

This chapter explores the importance of selecting specialized channels for client acquisition, particularly focusing on engaging with private equity firms and leveraging technology leadership to drive results. The value of providing cloud cost views for due diligence processes and aligning with client goals is emphasized as crucial for a successful client acquisition strategy.

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