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MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy

The $100 MBA Show

CHAPTER

Lessons from Entrepreneurship and Customer Insights

This chapter explores the highs and lows of entrepreneurship, emphasizing the emotional journey and the significance of thorough preparation through personal anecdotes. The speaker reflects on the importance of customer empathy in product development and critiques traditional views on customer feedback, using historical context as a backdrop. Furthermore, it highlights the necessity of balancing personal well-being with business demands while encouraging flexibility and creative expression in the writing process.

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