In this episode of Unf*ck My Startup, Pete welcomes back Santos Sharan, former COO of Retention.com, and Clearbit co-founder Amit Vasudev to finally unveil the stealth-mode startup they've been building: Zir AI. The duo shares their mission to disrupt B2B go-to-market by addressing the massive pain points for both buyers and sellers—namely information asymmetry, vendor overload, and broken decision-making processes.
They introduce Zir’s first micro-app, an AI-powered agent that takes sales calls on behalf of buyers, enabling vendor pitches without wasting time. This revolutionary platform aims to automate vendor research, deliver personalized solutions, and shift go-to-market success from tech-based moats to execution, brand, and network. With hundreds of buyer/seller interviews under their belt, they reveal a clear problem: the future of B2B buying and selling must be AI-driven, buyer-first, and radically more efficient.
Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/
