How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking
Decoder with Nilay Patel
00:00
The Evolution of Big Green Egg
This chapter explores the rich history and transformation of the Big Green Egg, tracing its origins from a traditional Japanese cooker to a prominent lifestyle brand in America. It highlights innovative marketing strategies and the cultural significance of outdoor cooking, emphasizing the emotional connections formed through shared culinary experiences. Additionally, the narrative discusses the evolution of grilling methods, accessibility for diverse audiences, and the shift towards more meaningful home cooking.
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