Disney cites BARC data to claim this to be the most watched IPL ever on TV with almost 50 crore viewers, while Jio Cinema says 3.2 crore concurrent viewers watched the IPL finals between Chennai Super Kings and Gujarat Titans on May 29. But at the end of the day, it's always about the moolah. So host Arijit Barman sat down with Sanjog Gupta, Head of Sports Disney STAR Network for a candid one-on-one on viewership growth to revenue targets and life beyond T20 and if sports on linear TV is still going strong, how long will it remain an outlier?
If you liked this episode from Arijit Barman, check out his other episodes on ET Awards 2022: India Inc Debates The Capex & Growth Commitment, Breaking The Taboo: Time To Regulate And Bet On Betting?, Anil Agarwal's billion woes of Vedanta and much more!
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