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ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan
How I Built This with Guy Raz
Spend Less Than You Can Make the Rest Is Commentary
Women 24 to 35 is probably the most valuable audience from an advertiser's perspective on earth, right? It's the highest spending audience. Media companies want women between the age of 24 and 35 to be listening or watching their programs. And for us, the value of an ad that we do per person, even setting aside the demographic value, which is high, is so much higher because there is a level of quality.
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