2min chapter

The Bootstrapped Founder cover image

35: Spreading the Word: How to Do Marketing on a Shoestring Budget

The Bootstrapped Founder

CHAPTER

How to Facilitate Communication and Facilitate Exchange

"We didn't have to do much, as our audience was already well organized within their communities. Any attempt to move them into a new community would likely have been resisted strongly," says Rint. "You can learn both a lot about their lives, their problems, and also signal that you want to be involved in that community", he adds.

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