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35: Spreading the Word: How to Do Marketing on a Shoestring Budget

The Bootstrapped Founder

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How to Facilitate Communication and Facilitate Exchange

"We didn't have to do much, as our audience was already well organized within their communities. Any attempt to move them into a new community would likely have been resisted strongly," says Rint. "You can learn both a lot about their lives, their problems, and also signal that you want to be involved in that community", he adds.

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