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How to Use Writing as a Thought Leader

Steal the Show with Michael Port

CHAPTER

How to Communicate With Your Audience

Michael Wolraich: You need to know as much about your audience and their values. He says if you want to reach an audience on LinkedIn, you're going to answer that in rich detail. "It's not magic words. It's about value," he says of his own writing style. 'I wrote every day to practice to try to get better at it'

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