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The Rise of On Holdings in Athleisure
This chapter explores the growing popularity of On Holdings, focusing on their innovative cloud technology running shoes that blend comfort with performance. It compares On's market position with competitors like Hoka and Lululemon while discussing the impact of Roger Federer’s association with the brand. Furthermore, the chapter emphasizes the need for On to achieve rapid growth amidst investor skepticism in the booming athleisure market.
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