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7min chapter
How brand equity drives growth
The WARC Podcast
Measuring Brand Equity: Insights and Strategies
This chapter explores the integration of performance metrics and brand equity measurement, emphasizing the use of data analytics to connect brand initiatives with business results. It highlights strategies for effective measurement and addresses common misconceptions about the impact of brand equity on sales performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode