Tesla's Strategy to Take the Automotive Industry in a Different Direction

Soveel: Tesla is taking the industry in a different direction. He says they're able to generate revenue from subscription of software, such as Autopilot and Spotify. This means that they can essentially sell the vehicles at cost price if they wanted to, he says. Soveel: And one of the interesting things about this is it changes the incentive structure so that the design will end up becoming more reliable.