Jesse Cole on Betting Everything on A Dream and The Savannah Bananas
Elevate with Robert Glazer
00:00
How Do You Get People to Buy Into Your Culture?
"I go 40, 45,000 steps a night when we have games and I'm in a crowd because also I want to give our team permission to have fun," he says. "Not one guy gets a uniform until they go through at least an hour bananas orientation with me as the owner." He adds: "We don't recruit, we attract ... We break down the barriers right away".
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