How finance leaders can understand customer behavior to create value
Better Finance: CFO Insights podcast
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Rethinking Finance Leadership
This chapter examines the evolving role of finance leaders, emphasizing the transition from routine financial tasks to strategic thinking for value creation. It highlights the importance of understanding customer behavior and the intersection of finance and psychology in decision-making. By illustrating the limitations of traditional finance perspectives, the discussion encourages leaders to embrace new strategies that prioritize innovation and customer focus to drive long-term success.
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