Good Life Project cover image

Donna Carpenter | Building Burton: A Love Story

Good Life Project

00:00

We're a Cool Community, Right?

Jake was always trying to commit himself to what would make it a better experience, yes. Internally also, it was basically curating the overlay of, what do we do for the rider on the mountain? And how does that infuse what burton is to make it bigger than a brand, but actually almost like an ethos? i think there was a moment when i realized we weren't doing enough to nurture that culture.

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