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Is Bureaucracy Killing Your Innovation? (With Rani Al Hajji, Ex Colgate)

Product Agility

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Innovative Product Development through Consumer Engagement

This chapter explores an innovative method of product development in the fast-moving consumer goods sector, focusing on a new toothpaste concept designed to represent love. It emphasizes agility, quick prototyping, and consumer engagement as key elements in bringing unique ideas to market, particularly timed for Chinese Valentine's Day.

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