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Is Bureaucracy Killing Your Innovation? (With Rani Al Hajji, Ex Colgate)

Product Agility

CHAPTER

Innovative Product Development through Consumer Engagement

This chapter explores an innovative method of product development in the fast-moving consumer goods sector, focusing on a new toothpaste concept designed to represent love. It emphasizes agility, quick prototyping, and consumer engagement as key elements in bringing unique ideas to market, particularly timed for Chinese Valentine's Day.

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