Understanding Informational Type Topics

People are asking questions, and you need to answer them. You really need to think about your informational queries as some sort of a topic answer when it isn't clear what the actual question the consumer is asking. We're talking about the keyword mattresses, cowd you figure out what question you're actually answering? So that'll give me a little bit of insight to say, ill, right, the type of content that i want to develop might blooking at ai. What are the few questions people might ask when comparing different things like a mattress.? And how would i kind of break those down? Let's maybe write an article about each, or little paragraph about each of those