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Make Better Insurance Decisions (with Amy Finkelstein)

The Stacking Benjamins Show

00:00

The All You Can Fly Wristband

American Airlines discovered that they were losing money on an all you can fly wristband. The customers who bought it were the kinds of customers who just love to fly. One guy for example made 16 round trip first class flights from Chicago to London in the space of, can't remember if it was like a month or a year but a really short amount of time. It's so interesting because if you raise the price on me and I love to fly I'm going to make damn sure that I get my money's worth Amy.

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