Exploring Live Stream Commerce with Vassil Mladjov
Up Next In Commerce
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Is Live Streaming Working in China?
We're still an email kind of engagement world in North America. Mobile is not the first thing that we think of when we want to buy something. In China, it started by the store manager getting online and getting one-on-one personal with their customers. And now this is just exploded. But we need to have a user data. We need to integrate this with the user journey. And also, you need to personalize who you're pitching to sell what product at the right time on the right channel.
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