14. What can we learn from Shell’s purpose journey?
Future Proof
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Introduction
Future proof is a podcast from cantar and side business school university of oxford. In each episode, we speak to industry experts about the changing landscape of marketing. Ben fom burden himself really owning the igenda in real sense. We also witnessed as cantar and had the to contribute to the parte of this journey. And since the lounge, i've seen serious initiatives and commitments from the chali de ship team.
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