Today's episode was recorded last year but is still relevant today. Are you making these deadly sins in your marketing strategy?
In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts.
Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads.
Don't miss out on this valuable conversation with one of marketing's coolest operators.
00:00:07 - Avoid the Ego in Website Design
00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO
00:02:48 - Avoid the Deadly Sin of Website Design
00:05:06 - Building a Rock Solid Website
00:07:23 - Tailor Your Homepage for Success
00:10:29 - Fix Your Slow Website Speed
00:13:18 - The Importance of Transparent Pricing
00:16:54 - The Deadly Sins of Pricing
00:19:11 - Why You Should Offer Free Demos
00:22:23 - Don't Neglect Organic Search Traffic
00:28:04 - The Power of Social Proof
00:30:21 - Drive Sales Leads with Clear Call to Actions
00:32:58 - Marketing's Coolest Operators Share Insights
Follow Sam:
LinkedIn: https://www.linkedin.com/in/samdunning/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
