How do you instil an effortless sense of ambition? Well, i don't think it's merely question of what adults, parents do. It is much more socially er, er, socially constructed than that. In large parts of britain there is no ambition other than to be a footballer or a or to be a pop star. And so i think that it would be very difficult for parents in those circumstances too,. I yield to that kind of pessimism. Yield.

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