A lot of companies try to have simple messages, but they end up being very complicated. Every time they say what they do, they say it differently. That's not branding. Donald Trump communicates at a fourth grade level. Jeb Bush communicates at an eighth grade level. What does Jeb Bush want to do with America? I don't know. So let me ask you another question: Ryan, who's still in the race? The home Trump?"

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