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Surveillance Capitalism in the Age of the Unprecedented | Shoshana Zuboff

Hidden Forces

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The Black Box of Surveillance Capitalism

This chapter examines surveillance capitalism through the lens of psychological entrapment, highlighting the anxiety and feelings of helplessness it invokes in individuals. It explores how the mechanisms of surveillance obscure awareness and manipulate behaviors, drawing connections between digital platforms and real-world implications. Through historical examples and case studies like Pokémon Go, the discussion reveals the erosion of autonomy and the prioritization of corporate interests over democratic values.

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