A Proven Playbook for Rapidly Accelerating Brand Growth
eComFuel
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How Do You Get Your Social Media to Work for You?
The first phase is actually zero to one right the zero to one and to go back because I think this is an interesting story to tell as well. From one to five there's a couple of things that need to be in place first of all you really need to have some understanding of how to replicate that message over and over again. So to actually make five times the revenue you were making for your validation phase is like okay you made a case about the song but that's going to cap that’s going to cap out. Then we start thinkingOkay shit we need to be on top of the trend we need to have a trend radar we need to having a trend machine"
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