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2min chapter
Creating a KPI Cadence for B2B
The Revenue Marketing Report
Understanding Lead Conversion and Marketing Channels
This chapter delves into the critical role of tracking lead volume and conversion rates in B2B marketing. It highlights how understanding the effectiveness of various marketing channels can enhance pipeline health and empower marketers to make data-driven decisions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode