#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Soft Scales Are Just as Important as the On
I like that connecto gean analgy, i think it's so the soft scales is something that we often overlook. An enterprise salesperson is essentially that v ip tor guide to get him through that process. Sofur onthe prise side, you get that that experience. And then on the s m b side, we have now sales leaders focused completely on the sm b experience. They work with a rs m b or s m performance marketing team,. There's an operations committee, essentially, working there between marketing snbe marketing asemb sales n in product.
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